Connected Strategy by Nicolaj Siggelkow & Christian Terwiesch
Author:Nicolaj Siggelkow & Christian Terwiesch
Language: eng
Format: azw3, epub
ISBN: 9781633697003
Publisher: Harvard Business Review Press
Published: 2019-04-30T04:00:00+00:00
Search for options
How do customers identify the options that could fulfill their needs? How much time do they spend on the search?
Are customers generally aware of the most relevant options for them, or is the set of options simply too large and complex (e.g., finding the right tile for a bathroom renovation, or the right customer relationship management software)? In the normal search process, are new options being surfaced for the customer that the customer was not aware of, or is the customer mainly contemplating previously used solutions?
How many options do you offer to the customer? What options are offered by competitors?
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Connected Strategy by Nicolaj Siggelkow & Christian Terwiesch.epub
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